Essay on Huntingtons Disease - An Overview - 1185 Words

Huntingtons Disease - An Overview Huntingtons Disease is a devastating and progressive neurological disorder that resu lts primarily from degeneration of nerve cells deep in the center of the brain. The condition was first described by George Huntington, a physician in New York, in 1872. Even then, the physician recognized the all-encompassing factors of the disorder when describing it as, coming on gradually but surely, increasing by degrees, and often occupying years in its development until the hapless sufferer is but a quivering wreck of his former self. The three most profound behavioral problems in Huntington s disease come from the uncontrollable movements called chorea, dementia, and the altered perception of the†¦show more content†¦However, even as the disease progresses, people with the disorder almost always recognize their families, are aware of the situation, and have the ability to understand . Death usually occurs by aspiration pneumonia, malnutrition, or heart failure. At present, there is no cure for the disease, but dynamic progress has been made as researchers explore this illness. HD is inherited as an autosomal dominant condition. In March 1993, scientists realized that HD is caused by a mutation in a gene located on chromosome 4. This gene has a unique genetic sequence for CAG (cytosine-adenine-guanine) and codes for the amino acid glutamine, a building block for the huntingtin pr otein. Normal individuals have this sequence duplicated from 11 to 40 times in their genetic coding without having symptoms of HD. However, individuals with the disease have from 40 up to 100 repeated CAG segments. Juvenile Huntingtons Disease occurs wit h 60 or more repeats, linking the longer chains of CAG sequences to earlier and more aggressive onset of the disease. Current research revolves around the transgenic mouse model developed in Berlin at the Max Planck Institute. The model was made by p utting the first part of the HD gene, containing the long stutters of CAG repeats, into a mouse, and it was discovered that two months later the mice began to exhibit theShow MoreRelatedSymptoms And Treatment Of Huntington s Disease1263 Words   |  6 Pages The name Huntington’s disease comes from an American physician, George Huntington (see figure 1), after he was the first person to give an official description of the disease in 1872 (Bhattacharyya, 2016). In Canada alone, more than 21 000 individuals have been affected by Huntington’s Disease, an incurable illness that results in death typically between 15-20 years after diagnosis (Scrivener, 2013). This disease causes both physical and mental changes in an individual, therefore completely changingRead MoreHuntington’s Disease Essay787 Words   |  4 Pagesmuch about Huntington’s disease. After reading this paper and the subsequent ones to come, you surely will. According to PudMedHealth.com, â€Å"Huntington’s disease is a disorder passed down through families in which nerve cells in certain parts of the brain waste away or degenerate.† This can lead to many different complications to a person’s health. In most cases, the diseaseâ⠂¬â„¢s symptoms develop later in life during a person’s mid thirties-forties. There are also instances where the disease becomes on-setRead MoreEssay Huntingtons Disease1113 Words   |  5 PagesHuntingtons Disease Background Huntingtons disease is inherited as an autosomal dominant disease that gives rise to progressive, elective (localized) neural cell death associated with choleric movements (uncontrollable movements of the arms, legs, and face) and dementia. It is one of the more common inherited brain disorders. About 25,000 Americans have it and another 60,000 or so will carry the defective gene and will develop the disorder as they age. Physical deterioration occurs over a periodRead MoreThe Common Fruit Fly Drosophila Melanogaster913 Words   |  4 PagesAssignment 3: Eyes in flies: An overview of the cinnabar gene and its relation to Huntington s disease† Introduction The common fruit fly Drosophila melanogaster is often regarded as the model organism for genetic testing due to many factors such as its short reproductive cycle, its similarities to humans, or the ease of tracking mutations in Drosophila melanogaster. The Drosophila melanogaster is used to model diseases such as Cancer, Diabetes, and Huntington’s Disease. By studying the changes in howRead MoreAre Antisense Oligonucleotides and Effective Trearment for Huntingtons Disease1486 Words   |  6 Pagestreatments has already been seen in other disease, such as Vitravene (or Fomivirsen), which was the first ASO made publicly available, and is used to treat cytomegalovirus retinitis, as well as Isis 3521 which when given to lung cancer patients in addition to combination chemotherapy has been seen to raise life expectancy by as much as 50%[2]. From these past successes, many have hypothesised that they might make an effective treatment for Huntington’s disease (HD) as well, wh ich currently we are onlyRead MoreAnnotated Bibliography On Understanding Genetics Essay884 Words   |  4 Pagesand Rheumatology at Georgetown University Medical School in Washington, DC. This web page is helpful in identifying the cause of the Agammaglobulinemia disorder. Bittles, A. H., Black, M. L. (2010). Consanguinity, human evolution, and complex diseases. Proceedings of the National Academy of Sciences, 107(suppl 1), 1779–1786. http://doi.org/10.1073/pnas.0906079106 Bittles is an Adjunct Professor and Research Leader at Murdoch University in Australia and is the author of the book â€Å"ConsanguinityRead MoreStem Cells Essay1699 Words   |  7 Pagesunsuccessful trials to find a cure for diseases and disorders such as Alzheimer’s disease, Huntington’s disease, and/or Parkinson’s disease, it seems like scientific research has provided us with a hope for these diseases. This essay will address the issue of controversial research in stem cells. This technology offers hope to millions who are victims of a multitude of diseases and disorders. It can be used to regrow limbs, create organs, attack genetic diseases, treat malfunctioning bladders, etc.Read MoreHuntingtonS Disease . Our Bodies And The Functions Of1381 Words   |  6 Pages Huntington s Disease Our bodies and the functions of our body parts work in cohesion. Some systems include but not limited too cardiovascular, urinary, respiratory, digestive, endocrine, reproductive, and most importantly the nervous system. The central nervous system consists of the brain and the spinal cord and the peripheral nervous system consist of all the nerves that branch off of the brain and spinal cord. With those systems we have the sensory division and the motor division alsoRead MoreI Am Working As A Family Health Nurse And Counseling A Married Couple Essay1054 Words   |  5 Pagesmarried couple who are seeking my advice because they are both carriers for Huntington’s disease. As a nurse it’s my responsibility to not let personal feelings or values influence the counseling that I provide to families. When working with this couple, it’s important to understand what they hope to gain from the appointment, so I would start by asking what their goals are for the visit. I would also present an overview the services that we offer such as assessment for genetic risks, genetic testingRead MoreGenetic Testing and The Diagnosis of Genetic Diseases Essay example1095 Words   |  5 PagesGenetic testing is used to determine the risk of a patient or patient’s offspring developing genetic diseases. This is done with DNA sequencing in adults and preimplantation genetic diagnosis (PDG) on embryos. These methods of genetic testing are effective means of determining the likelihood of developing diseases such as Huntington’s disease, a disease resulting from trinucleotide repeat on chromosome 4p16.3 that causes uncontrollable muscle movement and decrease in cognitive function. However

Essay on Romantic Poetry - 1126 Words

Poetry is a varied art form. Poetry is expression with words, using aesthetics and definition. Word choice in poetry is the single most important thing. Devices such as assonance, alliteration and rhythm work in a poem to convey a certain image or to facilitate understanding. Similes and metaphors can take two unlike objects, such as a potato and cinderblock, and if done the correct way use them to describe how Abraham Lincoln dealt with scoundrels. Poetry is beautiful. One of the best genres in poetry, let alone a great literary movement is Romanticism or the post-enlightenment Romantics. Romanticism was a philosophical and literary movement in the middle to late seventeen hundreds. It surfaced as a reaction to the Enlightenment Ideas†¦show more content†¦The major writers in Romanticism are Percy Shelly, Lord Byron, John Keats, William Blake, William Wordsworth, and Samuel Taylor Coleridge. I will be examining two second generation Romantic poets Lord Byron, Percy Shelly, I have chosen to examine the poems; She walks in beauty, and A Lament based on the ideas most valued by Romantic poets; Love and beauty, and youth and inevitable death. She walks in beauty by Lord Byron SHE walks in beauty, like the night Of cloudless climes and starry skies; And all that’s best of dark and bright Meet in her aspect and her eyes: Thus mellowd to that tender light 5 Which heaven to gaudy day denies. One shade the more, one ray the less, Had half impaird the nameless grace Which waves in every raven tress, Or softly lightens oer her face; 10 Where thoughts serenely sweet express How pure, how dear their dwelling-place. And on that cheek, and oer that brow, So soft, so calm, yet eloquent, The smiles that win, the tints that glow, 15 But tell of days in goodness spent, A mind at peace with all below, A heart whose love is innocent! She Walks in Beauty is a poem by Lord Byron. Byron was an English poet who spearheaded the second generation of Romantic Poets. He is widely regarded as one of the greatest English poets. ThisShow MoreRelatedThe Elements Of Poetry For Romantics984 Words   |  4 Pageswere quite a few reasons behind the societal purpose of poetry for Romantics. One of the biggest reasons was that they wanted society to pick up on romanticism through the art of poetry. The purpose of art is to teach us something anyway, like public life for example. The best way to pick up on romanticism was through the art of poetry at the time. Romantics wanted nothing more than people feel some emotion and self-awareness, and by writing poetry to do just that, that’s how they attempted to get toRead MoreChanging Characteristics of Poetry from Modern to Romantics3272 Words   |  14 Pages Topic: Changing characteristics of poetry from Romantics to Modern Abstract: The characteristics of poetry changed with the changing of eras and literary periods. Romantics have their own features and writing style. Nature and beauty play very important role in Romantic poetry. Victorian poetry is different from Romantics because its themes are about Victorian age, which is influenced by democracy, evolutionary sciencesRead MoreNature vs. Society: Wordsworths Romantic Poetry1646 Words   |  7 PagesNature Vs. Society: Wordsworth’s Romantic Poetry Over time, poetry has changed and evolved in its sense of the word nature. In its beginnings the idea of nature or natural was seen as negative and evil. However, in more recent times due to the era of Romanticism, nature in poetry is viewed in a positive and even beautiful light. William Wordsworth was a poet who wrote his poetry with a romantic attitude. Furthermore Wordsworth wrote specifically the poems â€Å"We Are Seven† (WAS) and â€Å"Three YearsRead MoreEssay on animals in romantic poetry566 Words   |  3 Pagesanimals in romantic poetry Many Romantic poets expressed a fascination with nature in their works. Even more specific than just nature, many poets, such as William Blake, Robert Burns, and Samuel Taylor Coleridge all seemed fascinated with animals. Animals are used as symbols throughout poetry, and are also used to give the reader something to which they can relate. No matter what the purpose, however, animals played a major part in Romantic Poetry. William Blake used animals as basicRead MoreBritish Romantic Poetry As A Revolutionary Part Of England s Culture Essay1489 Words   |  6 PagesBritish romantic poetry was remarkable for a myriad of reasons. Not only did it vouch for a focus on nature in literature, but also showed an increased interest in both the emotion of the average person, and a heightened esteem for imagination as well as the wonder and amazement that accompanied children. Of course, it showed a darker side of the world as well, with some of the more distinguished writers focusing on the poor and how they lived. Stylistically, there was also a clear influence fromRead MoreAnalyzing Romantic Poetry: Shelley Essay1478 Words   |  6 Pagesâ€Å"Stanzas, Written in Dejection, near Naples†, Percy Bysshe Shelley remains as one of the most influential poets today. A man on the Romantic Era, Shelley’s reflective poetry earns him the title of the imaginative radical during that time, centering his po etry on restrictions in society and humanity’s place in the universe. (Abrams 428) In his lifetime, Shelley and his poetry exemplified intelligence, logical thinking, earnestness, and curiosity, all qualities which had engendered from a life of studiesRead MoreRepresentations of Romantic Love in Poetry Across the Periods1480 Words   |  6 PagesRomantic love has been the subject of endless contemplation for poets of all periods. Intangible and complex, love is the highest manifestation of humanity. No topic in poetry has received more attention than romantic love. Conversely, the ultimate expression of love is through poetry. In each poetic period, the representation of romantic love has been informed by the social and cultural values of the time. Thus, across time, attitudes towards romantic love have shifted with changing values and beliefsRead MoreEssay on Romantic Contradiction in the Poetry of John Donne1010 Words   |  5 PagesRomantic Contradiction in the Poetry of John Donne John Donnes poem Elegy 19: To His Mistress Going to Bed is closely related to The Sun Rising in its treatment of love, lust, and togetherness. Both discuss and argue different stances on the same topics, but are united by their language and development. The structure of Elegy 19 and use of poetic techniques relate it directly and indirectly to The Sun Rising. In Elegy 19, there are forty-eight lines of adoration of the mistressRead More Comparing Wordsworth and Keats’ Romantic Poetry. Essay1102 Words   |  5 PagesComparing Wordsworth and Keats’ Romantic Poetry. Both Wordsworth and Keats are romantic Poets, they express ideas on nature and send us the message to respect it. They say we have to admire the beauty of nature in different ways. Wordsworh uses simpler language in his poems wether to express simple or complex ideas, by which we understand he aimed his poems to lower classes. Keats instead, uses much more complex language to describe and express his ideas, so we know he aimed his poems toRead MoreEssay on The Themes of Love in Romantic and Victorian Poetry899 Words   |  4 PagesThe Themes of Love in Romantic and Victorian Poetry Within this essay I shall be comparing the themes of love used in ‘Red, Red Rose’ by Robert Burns, ‘Remember’ by Christina Rossetti, ‘So We’ll Go No More A-Roving’ by Lord Bryon, ‘Sonnet XVIII’ by William Shakespeare and ‘Sonnets from the Portuguese XLIII’ by Elizabeth Barrett Browning. To do this I will analyse the different themes of love portrayed by each poet, how the love is declared and explore the ways in which

Business Skills For Ecommerce Samples †MyAssignmenthelp.com

Question: Discuss about the Business Skills For Ecommerce. Answer: Core Business Function and SWOT Analysis of ULKOM BICYCLE HIRE. The core business function of this organization is to increase the sale of bicycles to customers all over the available markets. In that connection, the company need to initiate a program that will attract many customers as possible. As a profit making organization, the company should continue using the new technology so as to facilitate the process of selling these bicycles. The function of this organization also relates to the process of hiring bicycles. In that connection, the company need to record accurate data on hired bicycles so as to maintain a proper record on all transactions taking place within the company. Lastly, record keeping involves management of data. Therefore,database management system must be accurate. This process is very important to the company which remain as part of organizations core business function. This process is facilitated by SWOT analysis as indicated below. SWOT Analysis Strengths 1. The company has skilled employees. 2. The company has managed to achieve competitive advantage. Weaknesses 1. There is more market that has not been ventured. 2. The use of manual record limited profits generated. Opportunities 1. There is an opportunity to attract more customers. 2. More sales can be made. Threats 1. Competition may arise. 2. New stores may take time to adopt database system. How to Achieve Business Aim by Considering Business Strengths. The company has managed to develop a databasemanagement system to facilitate the process of hiring and selling bicycles from all the branches. This is the main strength because the company can increase the profit margin. The main aim of this company is to make profits. Thus, use of database system will increase market venture. Ecommerce process will attract customers all over the globe thus increasing wealth margin. The positive part of SWOT analysis can be used to explain this concept. Strength 1. Ability to use database system for recoding sales and hired bicycles. 2. Ecommerce for selling increase wealth margin. Opportunity 1. There is an opportunity to attract more customers. 2. More sales can be made. Impact of Introducing E-Commerce System to ULKOM and Risk Associated to System Implementation E-Commerce is a technology applied to conduct business transactions via the internet. In this process, customers can place orders on products they wish to purchase and then make payment via credit card transfer. For this company, there will be increase in sales made through e-Commerce since customers will be attracted from all over the globe (Dann Dann, 2007). This will increase growth and development of the company and more profits will be collected. However, this process is not applicable in marginalized areas without internet connectivity. E-Commerce business is also affected by cyber-attacks thus becoming difficult to implement. Economic and Social Impacts of E-Commerce Economic impacts This business process increase market venture where transactions made are simple to undertake within a very short period of time. In that connection, companies are able to increase their profit margin at a significant rate. Again, apart from internet connectivity, there are fewer transaction costs associated with this process. Customers are able to save money and time. Social impacts E-Commerce involves use of internet where buyers and sellers communicate so as to conduct business transaction. There is no personal relationship when using e-Commerce. Thus, human connectivity is limited (Dann Dann, 2007). Again, interaction of people from different social perspectives is also limited when using e-Commerce because all business transactions are conducted via the internet. The impact of privacy issue when using e-Commerce ULKOM Company should realize that e-Commerce business system is administered from a secure server. Therefore, privacy is guaranteed unless authorized access to personal data take place. Before conducting business transactions, there must be authorization so as to enhance privacy of data. Potential of UK for E-Commerce Solution of the Company UK is one of the countries with high working population. Again, the use of technology in business is very advanced in the UK. In that connection, e-Commerce in this business would be appropriate because majority of the population is working. This implies that the company would make more sales in UK that some parts of developing countries where working population is below average of total population. E-Commerce Used by Three Competitive Organizations E-Commerce solution applied in three competitive organization has been neutralized. This is because, customers are allowed to operate from any organization because the e-commerce business system applied in this scenario is interconnected. This interconnect three organization to perform all functions simultaneously regardless of the organization. Financial Impact of E-Commerce to the Company The company is likely to undergo economic growth and development as a result of applying e-Commerce in conducting business transaction (Dann Dann, 2007). This is because, through this system, customers are free to access the hiring of bicycles any time from any part of the globe. Payment are made through credit card system. Thus, as long as a customer place an order, the company gain financial growth. More market is a clear indicator for financial gain. E-commerce Solution for the Company ULKOM Company should use e-Commerce model designed below. First, customers will be required to register as a member of the company in the website. This will be used as identification process. Then customers are provided with individual credentials to log in into e-Commerce system. After logging in, all the orders are placed in the dashboard on either to hire or buy the bicycles. The customers pay through credit card transfer. Finally, delivery is made to desired destinations. 4.2 Techniques to Retain Customers Using CRM Approach and to Increase Sales The first technique involves track engagement with your emails in real-time. This system is used to communicate business transactions with potential customers. It is easy to read emails requesting sales. Again, use of automate time-consuming tasks can be applied to update status, sending proposals and automation of tedious tasks so as to focus on selling. Lastly, the use of ProsperWorks assists businesses to sell more commodities through use of three principles (Dann Dann, 2004). That is, simplicity, proper decision making and accelerate sales. The image below demonstrates CRM life cycle. References Dann, S., Dann, S. (2004)Strategic Internet marketing. Brisbane: John Wiley Sons. Dann, S., Dann, S. (2007) Competitive marketing strategy. Frenchs Forest, NSW: Pearson Education.

Marketing Environment Forces

Introduction Marketing environment is a term used to refer to the forces outside of marketing which have an influence on the marketing manager’s ability to create and maintain a healthy relationship with the customers he is targeting. In other words, these forces affect the demand and supply of goods and services. In this write up, focus is given on three marketing forces namely economic, competitive and socio-cultural forces.Advertising We will write a custom essay sample on Marketing Environment Forces specifically for you for only $16.05 $11/page Learn More Economic forces These refer to prosperity, recession, depression and recovery life cycles and how they affect the consumption of a product. In any circumstance, what determines whether the consumer will use that product is whether he has the ability to purchase it. This makes economic factors key determinants or a key environmental force and the most fundamental force affecting marketing of a commodity. Factors like employment, rate of inflation, interest rates, fiscal and monetary policies also fall under this category even though they are intricately intertwined and they eventually affect the business’ marketing activities by determining the amount of demand for the firm’s products (Franke, Hofstede Bond, 1991). How can the marketer use economic odds to his advantage? Depending on how all the economic factors are addressed by the firm, they can be either an opportunity or a threat to the firm. For instance, discount stores and fast food points do better in a down economy as opposed to a vibrant and strong economy where people search for healthier foods. Organizations will therefore need to review how economic conditions will impact on their businesses and respond appropriately. A successful marketer has to anticipate and visualize these economic factors and use them to his advantage. The focus is to get the maximum benefits at the minimum costs possibl e. Often in such circumstances as downturns and recessions, there will be high unemployment, low purchasing power, and therefore low demand for products. The strategic marketer can plan to offer more value for the same or lower price than the competitor. He can increase advertising and utilize technology in cost reduction (Porter, 2008). The marketer will become a resource by providing information and tools which are needed by the prospects. Competitive forces Before looking at the competitive forces themselves, it is important to understand the competitive structures. They include monopoly where there is only one marketer in the market place, oligopoly where there are few marketers- say three or four, perfect competition where competitors are of equal strength and equal access to market, and eventually monopolistic competition where there are many marketers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The monopolistic competition is the most common and marketers have to work to ensure that consumers choose their commodities and not those of their competitors (Lee, 1966). Michael E. Porter classified the forces into five categories, namely the intensity of competitive rivalry, the threat of new entrants, the threat of substitute products and the bargaining power of customers (Porter, 1979). The intensity of rivalry is caused by a large number of firms competing for the same customers and resources, slow market growth that causes firms to fight for the market share, high fixed costs that cause the firms to produce at near capacity and high storage costs or high perishability that cause the producer to sell as soon as possible. Low switching cost where the customer can very easily switch, and low levels of product differentiation usually have the same impact on the marketing. If the strategic stakes are high, they intensify rivalry. When there are high exit barriers , it is another way of saying that the firm must stay and compete. The diversity of rivals where it is very difficult to predict the behavior of rivals can mean that any time rivalry can intensify. Other factors on rivalry are level of advertising expense, competitive strategy of each and competition between online and also offline firms (Porter, 2008). Porter’s second category is threat of substitutes. In this, reference is being given to products in other industries. Price elasticity is determined by substitute products. For instance, in the tire industry for cars, pricing may be constrained by the presence of retreads because they are substitutes. There is therefore competition arising from substitutes as opposed to rivals. In simple terms the buyer’s propensity to switch to alternatives is an important consideration. It can be influenced by switching costs, product differentiation, number of substitutes available and relative price performance of the substitute (Po rter, 2008). Another force is the buyer power. Here the buyer is the reference and the one who determines the prices. For instance economists talk of monopsony when there are many sellers but only one buyer. In such a case, the buyer is the one who sets the price. Other issues affecting the buyer are buyer sensitivity to price, switching cost, information availability, degree of dependency on the current channels of distribution and buyer volume.Advertising We will write a custom essay sample on Marketing Environment Forces specifically for you for only $16.05 $11/page Learn More Supplier power is another competitive force. A supplier is said to be powerful when he can influence the producing industry. Suppliers are powerful when it is difficult for producers to switch suppliers and are weak when there are many competitive suppliers. Threat of new entrants as a competitive force comes in especially when there are no barriers to entry in an industry. It is not very common especially if there are several well established firms. Other than presence of powerful firms other barriers to entry are government regulation, patents and proprietary knowledge and economies of scale. How can marketers help in facing such forces? When the firm is faced with some or all of these forces, the marketer can take both external and internal measures to jockey for a more favorable position. One of the things he/she can do is to understand the company’s strengths and weaknesses. The company can choose to influence the balance before they negatively affect it. A company can devise a strategy that takes the offensive. This posture is designed to do more than merely cope with the forces themselves; it is meant to alter their causes instead. The company can also exploit the changes in the industry through staking out a position that is less vulnerable to attack from head-to-head opponents, whether established or new, and less vulnerable to erosion fro m the direction of buyers, suppliers, and substitute goods (John Steven, 1983). This it can do through solidifying good relationships with good customers through marketing and establishing technological leadership so as to be on the advantage of new changes. Social-cultural forces These are societal factors that impact on any marketing aspect, either making it easier or challenging. They could relate to language, family, reference groups, roles and status, values and attitudes, religion, morals, education, prioritizing of wants current social trends and many more. All these affect the preferences, perceptions and behavior. For instance, a company that focuses on exercise equipment and low calorie foods when there is a trend of weight loss is likely to sell more. Language for instance will influence the way an advertisement is perceived.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some checklist questions a marketer can ask himself on the social cultural factors are: What is the dominant religion? How does the language of the customers influence the diffusion of the products? How much time do consumers create for leisure? What is the opinion and attitudes towards my type of product and also the company (Adler Mortimer, 1981)? These questions among many others will help a marketer know what issues to address, especially on the advertisement part. Advertisements are meant to create or change an impression among potential buyers. The marketer will therefore align his marketing strategies towards creating a lasting favorable impression among his potential clientele. For instance on religion, the marketing department can promote products that show regard to the religious beliefs like banks that offer Sharia products for Muslims. Most firms try as much as they can to have products that will sell more to the bigger section of the society in regard to any social fac tor since it is difficult to offer a product that satisfies everybody. The marketer should therefore be able to evaluate the quarters that will generate maximum revenue. When the marketing department works hand in hand with the production and other departments, they can create a product that gains favor among consumers while the marketing department creates brand loyalty through product promotion. The firm can take advantage of the socio-cultural factors in creating brand loyalty (Franke, Hofstede Bond, 1991). Conclusion Marketers should perform a SWOT analysis to be able to understand their companies in terms of their abilities and weaknesses first before hitting the market for campaigns. In spite of all the unfavorable forces that are present in their business arena, they should struggle to use the forces to their advantage. However, before entering a market they should also conduct a PEST (political, economic, socio-cultural and technological) survey so that they understand the market and operate in a market they are sure to have less difficulties. References Adler, T. and Mortimer, J. (1981). Six great ideas. Journal of Marketing Management, 23, 12-17. Franke, R. H., Hofstede, G. and Bond M. H. (1991). Cultural roots of economic performance: A research note. Strategic Management Journal, 12, 165-173. John, R. H. and Steven, M. S. (1983). The indicators of a friendly market: Marketing Science, 2(4), 319-360 Lee, J. A. (1966). Cultural analysis in overseas operations. Harvard Business Review, 44(2), 106 114. Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 14, 3-15. Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business Review, 35, 45-66. This essay on Marketing Environment Forces was written and submitted by user Caiden Buchanan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Marketing environment forces